Big Brother is about to unveil its new housemates with a difference – 12 young people with talent and brains.
Instead of the usual fame-hungry wannabes, the 12 contestants competing for the £50,000 prize on Big Brother: Celebrity Hijack have been chosen because they each have a gift.
They include an Olympic boxing hopeful, a classical musician, a Mobo-nominated singer, an internet entrepreneur and the chairman of the Scottish Youth Parliament.
There is also a racing driver, a dancer, an Oxford University-educated conceptual artist, a fashion designer and a brother-and-sister circus duo.
Even the beauty queen and former Miss Essex has been a member of MENSA since the age of four.
The series launches on Thursday night on Channel 4 and digital channel E4, although it will then only screen on E4 during its run.
Celebrity Big Brother has been put on hold following last year’s Jade Goody race-row debacle.
Instead, Celebrity Hijack will feature a group of famous faces in the role of Big Brother setting tasks for the housemates.
Little Britain’s Matt Lucas will be the first star to take control of proceedings.
The rest of the series will feature Jimmy Carr, artists Jake and Dinos Chapman, comedy character Keith Lemon, Malcolm McLaren, Joan Rivers, Brian Sewell and Ian Wright. Dermot O’Leary will host the proceedings, his last ever role within the Big Brother franchise.