Alex Reid has been crowned winner of Celebrity Big Brother 2010, ahead of runner-up Dane Bowers in Friday night’s final.

The actor and cage fighter – best known as the boyfriend of Katie Price – received a whopping 65.9 per cent of the public vote, compared to the 34.1 per cent second placed Bowers received.

Earlier in the evening Vinnie Jones finished in third place with 20.2 per cent of the public vote.

DJ Jonas Altberg and actress Stephanie Beacham were voted into fourth and fifth place respectively. Swedish DJ Altberg received 12.8 per cent of the vote while Beacham received just 8.6 per cent.

Reid had been an outsider initially, having entered the house on January 3 to a resounding chorus of boos from the crowd

However earlier this week he became the bookies’ favourite to take the title ahead of previous favourites Bowers and Jones.

He looked shocked as Davina McCall announced he had won the series – although runner-up Dane jumped up to congratulate him.

“I’m so pleased for you mate,” he said,”good stuff.” Alex, putting his hands to his head, looked amazed as the news began to sink in.