BBC bosses are reported to be angry about perceived unfair promotion of Coronation Street during the telecast of the National Television Awards.
Coronation Street won the award for best serial drama at the NTAs.
But the ITV1 awards show featured a three-minute video tribute marking the 50th anniversary of Coronation Street, a speech by two of its stars and praise from NTAs host Dermot O’Leary.
The Daily Mirror reports that BBC bosses are furious that EastEnders, which is about to celebrate 25 years on air, didn’t get similar plugs while viewers were still voting. They’re considering asking Ofcom to publicise the voting patterns to see if they were influenced.
A BBC insider said: “We’re furious. The odds seemed too heavily stacked in the Street’s favour this year. Its showreel was a pretty blatant advert right in the middle of voting.”
An ITV source on Thursday branded the complaints ‘sour grapes’.
A channel spokesman added: “Fans of all nominated soaps were given ample opportunity to vote… in the two-week voting window and during the programme.”
Ofcom said viewers had complained and it may probe the show to see if it breached TV fairness rules.