While former Lord Sugar adviser Nick Hewer was the master of eyebrows, his replacement Claude Littner is fast becoming king of the soundbite.
Tonight, he’s on top form as he savages his team’s attempt at a publicity stunt, declaring: ‘I will eat my shorts if that gets traction on social media. Hashtag concerned.’
And although he tries to stay on the sidelines, he can’t resist correcting their spelling mistakes. Hilarious!
Tonight, the teams must pick a cycling-related product to market before launching a crowdfunding campaign and preparing a sales pitch.
There’s a lot to do and bickering won’t help – not that the candidates have ever understood the value of teamwork…