It seems that I’m A Celebrity love rat Marc Bannerman has gone back on his promise to fly out to Australia to reunite with Cerys Matthews.

The former EastEnder claimed to have fallen ‘hook, line and sinker’ for the singer, despite being in a long-term relationship with actress Sarah Matravers, and vowed to be there for her when she leaves the show.

But, according to reports in The Mirror, show bosses have confirmed that Marc has said he will not be going back.

Marc is thought to be in hiding in Essex with author pal Martina Cole, and a planned appearance on Wednesday’s This Morning has been cancelled.

I’m A Celebrity production staff are struggling to get in contact with him because his mobile has been constantly switched off.

An ITV source said: “We had seats reserved on planes for him but he has not even returned our calls. He is going to record a video message for Cerys, but that is it.”

“There are no planned TV appearances and he is not speaking to anyone. It’s like he is in meltdown. He must be pretty mixed up after everything that has happened.”

This latest development comes after girlfriend Sarah was seen moving her belongings out of the North London home she shared with Marc.