A Manchester radio station has been forced to apologise after being accused of encouraging people to ‘bully’ and ‘troll’ Helen Flanagan.

Key 103 ran an online poll about the former Corrie and I’m A Celebrity star in which they asked their listeners to vote on whether they ‘loved’ or ‘loathed’ her.

However listeners quickly blasted the poll, which was also discussed on the station’s breakfast show.

“You should take this post down as it’s really quite unnecessary and just encourages people to bully,” one reader commented, while another added: “Promoting bullying and trolling! You should be supporting a fellow Mancunian.’

The comments led to the posting later being pulled from the website, with the network admitting it had been ‘inappropriate’.

“Yesterday some comments were made on air and on Facebook about Helen Flanagan and for that we sincerely apologise,” a Key 103 spokesman told Mail Online.

“We are sorry for any offence this caused. The wording of the posting was inappropriate and as soon as it was seen by our senior team at the station it was taken down.”

The spokesman added that the station was “in discussions” with the staff member who had posted the poll online.

Helen, who is a prolific Twitter user, has previously spoken of her battles with depression and bipolar disorder.

She quit Coronation Street in early 2012 and went on to appear in I’m A Celebrity – but proved unpopular with the show’s viewers, who voted her to undertake a long string of gruelling Bushtucker Trials.