Set in early 1960s New York, the hit drama about ad men and women in Madison Avenue returns for series four with the third straight Emmy Award for outstanding drama series recently notched up. It's an ultra-glamorous show that's moved from cult appeal to mainstream hit, not surprising considering the combination of beautifully realised sets, impeccable attention to period detail and a cast that oozes sex appeal, sharp wit and outright cunning. The series revolves around the conflicted world of Don Draper (Jon Hamm), the biggest ad man (and ladies man) in the advertising world, and his colleagues at the Sterling Cooper Draper Pryce Advertising Agency. As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. As well, there's a certain issue of his life being faked - he stole the identity of a dead soldier so he could reinvent himself after serving in the Korean War. Only trouble is, this deceit is slowly being revealed. At the end of series three, his blond neurotic bombshell of a wife Betty (January Jones) had discovered his true identity is Dick Whitman and promptly asked him for a divorce. Not only that, but at the end of series three Don, Roger Sterling (John Slattery) and Bert Cooper (Robert Morse) learned their company was being brought out. So in an outrageous move they severed all their contracts and departed to form a new company taking their main client, Lucky Strike, with them. Welcome to Sterling Cooper Draper Pryce. Madison Avenue won't know what's hit it!