Paul Hollywood has said that supermarket shopping has become trickier since finding fame on The Great British Bake Off.

The no-nonsense, notoriously hard-to-please baker, who is backing judging a fourth series of the hit BBC2 baking contest with Mary Berry, said that he is plagued by suspicious looks at the contents of his trolley from people who expect him to do all his own baking.

“I was going through the till last week and I bought a sliced loaf because I love bacon butties on sliced bread,” says Paul. “The checkout girl was putting things through, but she suddenly stopped and said, ‘What are you doing with that?’ Then everyone else around me went, ‘Ooh look’. It was like a Les Dawson sketch. Just leave me alone!”