Comic Russell Brand has already made his mark on Big Brother: Celebrity Hijack – by issuing the housemates a very bizarre challenge.

The former Big Brother’s Big Mouth host first ordered racing driver Jeremy to put his socks on his hands and bare his feet. “I’m going to eroticise your feet for the remainder of this minute,” enthused Russell.

He then ordered all of the boys to go into the bedroom and get into ‘someone else’s’ bed, before issuing a rather unusual request.

“I want you to bury your face deeply into the pillow and smell the scent of people’s heads,” he said, “and imagine a poem you want to write for that person.”

Russell follows in the footsteps of comic Matt Lucas, football pundit Ian Wright, actor Alan Cummings and reality TV star Kelly Osbourne to take over the running of the Big Brother house.

VIDEO: Watch Russell Brand hijack the Big Brother house