Coronation Street actor Shayne Ward reveals why he's one of several male stars who have peeled off their clothes for Loose Women’s campaign to get men talking about their bodies

Coronation Street actor Shayne Ward has said he gets trolled online about his weight, as he posed in his underwear for a new body confidence campaign.

The actor and singer, 32, is one of several male stars who have peeled off their clothes for Loose Women’s campaign to get men talking about their bodies.

Shayne, who recently spoke to us about his role as Aidan Connor, said he has faced criticism himself.

“If someone’s just going to comment on the fact that I’m a little bit bigger than I used to be, I’m 32, when I first joined the pop industry I was 21, so of course my body’s going to change after that amount of time,” he said.

“Being in the public eye can make you more conscious, without a shadow of a doubt, and that’s what’s great about this campaign.

“Hopefully this campaign will give men the confidence to talk about body confidence issues, because a lot of it is thrown away as banter; ‘Ah you’ve got a bit of a belly,’ ‘So have you mate.’

“And then it’s done, but actually, once that conversation stops and someone starts to talk about something else, you’re left with that, thinking, actually I do feel like I’ve put on a bit of weight. This campaign is going to be brilliant for that.”

Shayne was inspired by the first stage of the campaign, in which Loose Women’s female panellists posed in the underwear in a bid to get other women to embrace their shapes and the stories their bodies told.

He said: “I found the women’s version very sexy, because you look at all the different shapes and sizes and you could see how confident they all felt around each other, and that’s what it’s about.

“And that’s what it’s going to be like when you see the guys’ campaign.”

Other male stars taking part include Frank Bruno, Bruno Tonioli, Robbie Savage, David Ginola, Dr Ranj and Robert Rinder. ITV’s Loose Women airs on weekdays 12.30pm – 1.30pm.