Max Clifford: 'Jade had no talent'

Jade Goody would have been the first person to admit that she had no talent, her friend and publicist Max Clifford has said.

Max also said he did not profit from the former Big Brother star's death and paid some of the cancer-stricken star's medical bills.

He told students at the London College of Communication: "Jade had no talent. She would be the first to tell you she had no talent. She was just herself."

He said that in the last 10 years in particular people have increasingly become famous who have no talent at all.

Max described fame as a drug that could be just as deadly as cocaine and alcohol.

He said that when he was a child growing up, everyone who was famous had talent but in 2009 you do not need any talent to be famous and successful.

Max was asked if profiting from Jade's death made him feel guilty.

He said: "I did not profit from Jade Goody's death. I did pay her medical bills when the NHS let her down.

"When she came to me a year ago, she did not have any money at all. I was starting to rebuild her career... I paid for her to see my doctor.

"As to profiting from her, I did make a lot of money for her children, from which I did not take a penny... do I feel guilty about that? Not at all, I'm very proud actually."

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