Cheryl Cole has been dubbed the ‘Queen of ITV’ after landing a deal with the network worth over £2m, according to the papers.
And on top of that she will receive a “golden handcuffs” deal worth £1m to host other prime time shows on ITV1.
“This is an enormous coup for ITV,” a channel insider told the paper.
“Cheryl has major appeal across ages and genders for her beauty and down-to-earth personality. Times are tough in telly land like everywhere else. But the option of bringing someone of Cheryl’s calibre into the station is too good to pass up.”
Bosses at ITV are currently in talks over what kind of shows Cheryl could host.
“They’re discussing whether Cheryl should host a chat show,” the insider added. But they also know the void left by Cilla Black’s in light entertainment has never really been filled.
“Basically, they want her to become the Queen Of ITV.”