Simon Cowell is set to receive the top prize at a prestigious TV festival, which described him as a “true star”.
The X Factor judge will receive the Rose D’Or Golden Jubilee Award on Wednesday at a ceremony in Lucerne, Switzerland which will mark the festival’s 50th anniversary.
“The enormous success of Mr Cowell’s formats and his onscreen charisma have made him one of the most important figures ever in entertainment television,” said festival director Rolf Probala.
“It is rare for someone to have the combination of talents to succeed at both and he is a true star in our global business.”
It is the second special award the mogul will have received this year, having won an honorary Bafta at the TV awards in June.
The 2002 show Pop Idol, on which he first found fame as a judge, is a previous winner at the festival having taken the Golden Rose in 2002.
Coronation Street is also set to receive a special 50th anniversary prize at the ceremony, to mark the soap’s own golden jubilee this year.