Can marketing make KFC more palatable to the public?
This third visit behind the scenes of the fast-food colossus takes a look at the ways KFC is trying to get people to see it as something other than a guilty pleasure. But with members of the public saying things such as, 'I like it, but I don't like to go there much because I feel dirty afterwards', rehabilitating the company's image is an uphill battle for marketing manager Meghan and her team. In this final programme, the staff of a struggling drive-through come up with a colourful plan to get the customers in, and tension surrounds the tentative introduction of a healthier new menu item. Will change ensure a future for the brand?