This summer’s series of Big Brother will be dedicated to Jade Goody, according to the News Of The World.

The paper reports that show executives contacted the 27-year-old before her death about the tribute – and it is being seen as the ultimate honour in what will be the tenth anniversary series of the hit reality show.

“Jade was Big Brother. She completely embodied the show,” a senior Channel 4 source told the paper.

“This series is a milestone for the show, reaching the decade, so it will be made in tribute to Jade. The series is dedicated to her.”

Host Davina Macall will pay tribute to Jade in the opening night of the show in May.

“The first night of Big Brother is usually a real celebration of the new housemates going in,” an insider said.

“They know that Jade wouldn’t have wanted that atmosphere to change so when Davina opens the show and talks about Jade it will be in a positive way.

They want to celebrate her best moments and how she made the show so refreshing and real. Davina will also give her personal reflections on Jade.

She knows both of them represent Big Brother in most people’s mind. Davina’s been very upset about what happened so it will be a poignant moment.

We want to make another brilliant series of BB for Jade, just like the old days. So we want to find some more real personalities just like her.”

The paper reports that the move may cause controversy in some circles because of Jade’s appearance on Celebrity Big Brother in 2007 and her alleged racist bullying of fellow housemate Shilpa Shetty.

However the insider told the paper, “Despite what happened with Shilpa, there is still massive affection for Jade at Big Brother.

We cannot deny Jade’s importance to Big Brother and we definitely can’t deny how much she meant to our viewers. They genuinely loved her and so did we.”