Davina McCall has slammed rumours she is quitting Big Brother.

The TV presenter has hosted the reality TV show since it began in 1990 ago and it has been claimed this year’s series will be her last.

Asked if the rumours were true, Davina said: “No. B******s! Am I allowed to say that? Good!”

The 40-year-old mother-of-three also gave a few hints about what we can expect from this year’s Big Brother.

She said: “They’re going to be much tougher this year. And I think instead of just giving them things when they go and ask for them in the diary room they’re really going to make them work very hard. So it’s tougher. I like that. Back to basics.”

Davina was speaking on the red carpet as she and her husband Matthew Robertson attended the world premiere of the Sex And The City movie in London.

She confessed: “Can I tell you something? I’ve never seen it! Not because I’m against it or I don’t like it. But I sort of missed it, and then felt I was too late for it, and then kind of revolted against it, going, no no! And I’m here because a friend of mine produced the movie so this is my first taste.

“I’m probably going to become an addict of some sort aren’t I, and have to go and buy a boxset and watch it all.”