Coverage of Jade Goody’s wedding pulled in a record audience for Living TV on Thursday night.
Two-hour special, Jade’s Wedding, was watched by more than a million viewers, making it the channel’s most-watched programme ever, according to reports on broadcastnow.com.
The programme averaged 769,000 viewers from 8pm on Living – but gained a strong audience on Living +1 an hour later, when 367,000 tuned in, pushing figures over the one million mark.
The show was up by an incredible 406 per cent on Living’s audience average of 152,000 viewers for the same slot last year.
Wednesday’s wedding precursor, Jade: Bride to Be, had achieved the channel’s previously highest ever audience, with viewers totalling 985,000 in the hour from 9pm.
Jade’s Wedding did have some competition from ITV4’s live Uefa Cup Football coverage of Manchester City versus AB Aalborg, which pulled in 1.3 million viewers between 8pm and 10pm.