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Britain’s Got Talent has trounced its BBC One rival The Voice in the Saturday night ratings as the two shows went head to head for the first time this year.

According to overnight figures BGT – which began at 7pm, just 15 minutes after The Voice kicked off – picked up an average audience of 9.3m, making it almost as popular as the first show of the 2010 series.

And its peak audience was even better, climbing to a massive 11m for those watching the show between 7pm and 8.30.

When figures for those watching on the catch-up channel ITV+1 were taken into account, the figures rose once more – to 10m total for the average audience and an enormous peak rating of 13.3m – higher than the audience for the 2012 X Factor final.

By contrast The Voice scored an average audience of 6.6m – which, while far behind Britain’s Got Talent, still gave the show another rise in viewing figures.

The first show of the series a fortnight ago was seen by an audience of 6.2m, while 6.4m tuned in last Saturday night.

The show – which last night featured an audition from former 90s pop star Cleo Higgins – lead singer of the girl group Cleopatra – saw its audience peak at 7.7m.

Last night saw both shows screened at the same time, following ITVs decision to move Britain’s Got Talent into an earlier timeslot.

While the BBC called their decision ‘disappointing,’ ITV defended the move, saying that it was in response to the success of such shows as Splash! and Saturday Night Takeaway when they were shown at 7pm.

Next week The Voice will move to the later time of 8.20pm.