The actor, who plays Andy Sugden on the ITV soap, told the Daily Star that the prizes don’t necessarily reflect talent.
He is quoted as saying: “I don’t think the British Soap Awards are important at all.
“Every producer aims to win awards and win critical acclaim and prizes for the storyline and actors. That’s what they go for. But I think that wrongly takes away from what the show is doing.”
Kelvin Fletcher plays Andy Sugden in Emmerdale (ITV)
Kelvin, 32, said he has ‘no real aspiration’ to win any awards and is focused on putting out a great product.
The actor said Emmerdale, which he joined in 1996, has often missed out on accolades that it deserved.
“It has been without doubt the best show for the past three years, maybe more,” he insisted.
“I don’t think they always necessarily showcase the best stuff. The recipients are certainly deserving, but I don’t think the awards are always a true reflection.”
This year’s British Soap Awards will take place on May 28, screening the following night on ITV.
Voting for the Short List is now open… Have your faves made it? https://t.co/6mAG3VYYxN
— British Soap Awards (@SoapAwards) May 2, 2016