Jade story raises cancer awareness, says charity

One of Britain’s leading cancer charities has praised the media for its coverage of Jade Goody’s cancer battle, saying it will raise awareness.

Sara Hiom, director of health information for Cancer Research, said the “Jade effect” had brought cancer awareness messages into living rooms across the UK.

Thousands of people turned out to watch Jade’s funeral procession through Bermondsey and East London on Saturday, before her funeral service in Buckhurst Hill, Essex.

Mrs Hiom said that visits to the Cancer Research website had increased greatly since media coverage of Jade’s illness.

“Media coverage of Jade Goody’s tragic plight has brought important cervical cancer awareness messages into living rooms across the UK,” she said.

“The huge increase in people seeking information about cervical cancer following Jade’s diagnosis has become known as the ‘Jade effect’.

“The cervical cancer pages viewed on… Cancer Research UK’s information website leapt from around 108,000 in January to almost 390,000 in February.”

Officials said that coverage of the former Big Brother star’s funeral would probably increase traffic to the site even further.