Former Made in Chelsea star Ollie Locke is reportedly the latest recruit to the Celebrity Big Brother 2014 house – with producers said to be aiming for a spot of reality TV romance.

Ollie – the first member of the Made In Chelsea cast to take part in Big Brother – will join a line-up which is also tipped to include Joey Essex’s former flame Sam Faiers.

And according to the Sun show bosses are hoping for romantic sparks to fly between the pair, following in the footsteps of Joey’s jungle dalliance with model Amy Willerton.

“Ollie is a great signing, and exactly Sam’s type,” a source told the paper. “He’s a posher version of Joey. He’s ditzy, rich and very vain.

In fact show bosses are hoping Ollie – who is openly bisexual – could go even further and flirt with some of the male housemates, said to include Blue star Lee Ryan.

“It will be funny to see which way Ollie goes — Sam is his ideal woman, but Lee is also quite hunky. A love triangle would be gripping telly,” the insider admitted.

Others reportedly set to take part in the series include reality star and model Katie Price, outspoken ex-Apprentice candidate Katie Hopkins, boxer Evander Holyfield, comedian Jim Davidson, lawyer Nancy dell’Olio and N-Dubz rapper Dappy.

The series returns to Channel 5 on January 3 at 9pm.