Media watchdog Ofcom has received 200 complaints about alleged racism against Shilpa Shetty in Celebrity Big Brother.

Viewers believe Bollywood actress Shilpa Shetty is being targeted by housemates Jade Goody, Danielle Lloyd and Jo O’Meara because she is Indian.

Jade’s mother, Jackiey, repeatedly referred to Shilpa as ‘the Indian’ while she was on the show and refused to pronounce her name.

Over the weekend, former beauty queen Danielle and ex-S Club 7 star Jo poked fun at Shilpa’s accent.

An Ofcom spokeswoman said: “We have had approximately 200 complaints of racism. Quite a lot of websites have been discussing the issue and urging people to get in contact with us. We will look into each individual complaint.”

When Shilpa tried to console Danielle after Carole Malone’s eviction on Friday night, the girls were unimpressed. “She makes me feel sick. She makes my skin crawl,” said Jade, with Danielle adding: “She’s a dog.”

On Monday night Shilpa ended up in floods of tears. She made a roast chicken for the group – only for Jo to refuse it, claiming it was undercooked and too spicy.

Evicted housemate Carole Malone does not believe the bullying is racist. Instead, she says it is motivated by jealousy of Shilpa’s beauty.

“Shilpa is too good-looking for her own good,” Carole told the BBC Asian Network.