Adam Rickitt has been signed up as a political correspondent for Daybreak.

The former Coronation Street hunk – famous for baring his toned muscles as Nick Tilsley – has reportedly been recruited in a bid to sex up the ITV breakfast show’s coverage of the Conservative party conference, the Sun reports.

Adam, 32, starred in the soap for seven years and then went on to pursue a pop career before deciding his future lay in politics, and was a prospective parliamentary candidate for the Tories in 2005.

He will bring ‘insider knowledge’ of the party to the conference in Birmingham, while Daybreak’s political editor Sue Jameson will report all the news from the event, with added colour from Adam.

The actor and gay pin-up – who is not gay – also hosted the Conservative Party’s official gay night, Conference Pride, on Sunday.

High-profile gay MPs and four cabinet members were expected to attend the night at gay club Nightingales in Birmingham, where guests were treated to a three-course dinner and a performance by soul singer Mica Paris.