Coronation Street bosses have announced an end to their search for an actor to play Carla Connor’s brother.

Auditions began in March for a heartthrob actor to play bad boy Rob, the long-lost brother of knicker factory boss Carla, played by Alison King in the ITV soap. Now Coronation Street producers have announced 33-year-old Marc Baylis has been cast in the role.

Marc said: “I feel incredibly honoured to be joining the very talented cast of Coronation Street. Rob is an exciting character to play and I am hoping he is going to ruffle a few Weatherfield feathers.”

Corrie producer Phil Collinson added: “I’m very pleased to welcome Marc to the cast – the latest in a long line of handsome Corrie charmers. Carla’s brother Rob is sure to set hearts fluttering in Weatherfield from the minute he arrives.

“The audience can expect thrills and a few broken hearts when this handsome bad boy hits town.”

Marc also appeared opposite Mackenzie Crook in Jez Butterworth’s multi-award winning production of Jerusalem at the Apollo Theatre in 2010.

His previous TV roles include guest appearances on Law And Order: UK, E4 teen sci-fi drama Misfits and playing a New Year’s reveller in BBC soap EastEnders in 2009.

Rob Connor will arrive on the cobbles in early summer, straight out of prison, to help recovering alcoholic Carla make a fresh start. The ladies’ man quickly sets his sights on Eva Price, daughter of Rovers Return landlady Stella. Eva is currently dating restaurant manager Nick Tilsley.