EastEnders star Kara Tointon is set to pocket a six figure sum modelling for lingerie firm Ultimo, according to the papers.

The Sun reports Tointon – who plays Dawn Swann on the BBC1 soap – will make £100,000 appearing in ads for the firm’s new range for supermarket chain Asda.

And Ultimo boss Michelle Mone, who signed the 25-year-old, thinks she has the potential to become a huge star.

“Michelle has big plans for Kara,” a source close to the businesswoman told the paper.

“She thinks she’s every bit as pretty as X Factor judge Cheryl Cole and has huge potential.”

Tointon is said to be lining up projects to ensure she has a successful career when she leaves EastEnders in the summer. She is also tipped to appear on this year’s series of Strictly Come Dancing.

She is the latest in a string of high-profile stars to model for Ultimo. Others have included former Dancing On Ice champion Suzanne Shaw, Spice Girl Mel B, Girls Aloud star Sarah Harding and model Penny Lancaster.