Peter Fincham, the BBC One Controller who lost his job over the scandalised documentary on the Queen, is joining rival ITV as its director of television.

The 51-year-old, who made his multi-million fortune in TV, will replace Simon Shapps.

Fincham quit as head of BBC One in October over the faked edit of the Queen which made it looks as if she had stormed out of a photoshoot with Annie Leibovitz.

During his two-year tenure at the BBC, Fincham presided over a number of ratings successes, including Life On Mars. Fincham was also credited with holding on to some of the channel’s biggest names, like Little Britain’s David Walliams and Matt Lucas, Jonathan Ross and Graham Norton.

He became a multi-millionaire when Talkback, Mel Smith and Griff Rhys Jones’s independent production company which he joined in 1985, was sold for £62 million in 2001. Fincham helped turn Ali G into a big name while his other credits at Talkback included Never Mind The Buzzcocks, They Think It’s All Over, and I’m Alan Partridge.

He said on Thursday: “Becoming director of television at ITV is an irresistible new challenge and an enormously exciting opportunity.

“I inherit a formidable commissioning team with whom I will be working very closely in the months and years ahead. I look forward to building on Simon’s legacy and I’m absolutely delighted to be joining Michael Grade’s team at such an important juncture.”