Emmerdale has issued an apology after a shopping list containing “inappropriate” terms appeared on screen.

A blackboard featuring the words “jam rags” – a slang term for sanitary towels – and “pile cream” was visible during Friday’s episode as a drunk Shadrach Dingle stumbled into his nephew Marlon’s kitchen.

The ITV1 soap apologised for any offence caused.

The channel said in a statement: “A shopping list featured in the background of a scene on Friday’s episode of Emmerdale which included colloquial terms that some viewers considered inappropriate. We are looking into the matter and we apologise to any viewers if they were offended.”

Vivienne Pattison, director of campaigning group Mediawatch, said: “I think it’s vulgar and inappropriate. ‘Pile cream’ I can deal with. It was the use of ‘jam rag’ that got me. I can’t imagine a woman writing that. It’s really vulgar and unnecessary.”

Media watchdog Ofcom said it had received no complaints about the episode, which also featured the death of long-standing character Shadrach, played by Andy Devine.