Steve Coogan’s cringe-inducing comic creation Alan Partridge makes his movie debut and he’s as hopeless, hapless and tragically naff as ever.

The film, however, gives him the chance to be a hero when a sacked DJ (Colm Meaney) at North Norfolk Digital takes a dozen of the radio station’s staff hostage at gunpoint and asks for ‘trusted’ colleague Alan to be his mediator with the police.

As the siege unfolds, Alan’s inept efforts to turn the situation to his own advantage produces moments of exquisite toe-curling comedy and the climax – a cack-handed standoff on Cromer pier following a car chase at a crawl in the Radio Norwich roadshow van – is Partridge perfection.