Emma Willis invites a fresh group of famous faces to move in together, ready to have their every word and move recorded for the enjoyment of the viewing public.
So it’s back – for what could be the final time – and this year’s theme is Eye of the Storm.
So expect a tempestuous whirlwind of emotions as more celebrities are forced together under the watchful Big Brother eye for 24 hours a day.
Rumoured inmates include the aptly named Stormy Daniels, and the Duchess of Sussex’s half-sister, Samantha Markle.
One thing’s for sure, Emma Willis will be hosting, with Rylan Clark-Neal’s companion show CBB’s Bit on the Side on next.