From Homes under the Hammer to Flog It!, where would daytime TV be without an auction?
This weekday series, however, leaves property and antiques behind for traditional markets selling everything rural, from horses and cattle to fish and veg.
The first episode heads to Brixham on the Devon coast, home to the world-famous fish market.
Here are some happy people, namely auctioneers Todd and John, who love their jobs – and selling £1-2m worth of fish a week could be the reason why – but for others, auction day is a worrying time.
Trawlerman Alan is hoping for a good price for his cuttlefish so he can pay his crew.