What happens in Dragons' Den when all five Dragons want a piece of the action?
It’s fairly rare in Dragons’ Den that all five dragons battle it out to invest in a business, but that’s what happens tonight as one lucky company pitches to perfection with their potentially hugely profitable product.
You can almost see the pound signs light up in the dragons’ eyes as they duel it out to be the chosen investor.
Among this week’s pitches are products for better household organisation, tasty and healthy breakfast cereal, environmentally friendly student gowns and an app to help find the perfect mobile phone deal.
They’re a varied mix of ideas, which are all treated with the usual scrutiny by these expert investors.
There’s also a reminder that nothing, especially not the value of your company, can be fudged or inflated without the dragon’s spotting it.