Music promoter John Giddings presents the second part of this insider’s guide to the music business looking at the multi-million pound business of tours
Tour promoter John Giddings presents the second part of this insider’s guide to the music business, which this week focuses on how live performances have become a billion-pound industry.
John takes us backstage at U2’s last world tour, which made a record-breaking £500m, and talks about the logistics of putting on such a global event.
He also recalls the early years of the Isle of Wight Festival, which he now runs, and the vision of its young promoters.
Phil Collins, Earth Wind & Fire and The Police’s Stewart Copeland are among the contributors sharing their tour stories, and there’s some fabulous archive footage.