Lorraine Kelly and Rob Beckett are the hosts in this bold attempt to add TV pizzazz to a couple’s big day.
Think The Generation Game in bridal gear, with competing couples undertaking stunts, games and high-adrenaline challenges to win a dream honeymoon and have their wedding broadcast to the nation.
And all this in front of an audience of family and friends (plus a few wedding crashers) togged up in their best threads. Unlike C4’s 2015 wedding show Married at First Sight, here even the losers get prizes.
Which should help avoid that British wedding staple – the punch-up.