Hollyoaks star Kieron Richardson says he wants to win sexiest male at the British Soap Awards ‘for gay people”.

Kieron, who plays Ste Hay in Hollyoaks, is shortlisted for the award and told the Liverpool Echo his reasons for wanting to win.

He said: “It’s a bit of a laugh, but being competitive I want Hollyoaks to win as many awards as possible.

“There are two people from Hollyoaks up for the same award, so that will split the vote – people who love Danny Mac (who plays Dodger Savage) will vote for him and people who love me will vote for me, whereas Corrie fans will vote for their own.

“I love Danny to bits. He’s better looking than me. But I’ve got good cheekbones and an alright face. I’m doing it for all the people who hate going to the gym and love eating crisps, burgers and kebabs, and also for gay people.”

The 27-year-old actor, whose Hollyoaks character is also gay, announced he was gay in an interview with This Morning in 2010.

Sexiest Male is one of two awards Kieron has been nominated for – the other is best on-screen partnership with Emmett J Scanlan, who played Ste’s lover Brendan Brady.

His Sexiest Male nomination is for a category where the shortlist is chosen by fans.

Kieron said: “I’ve got to do so many things in Hollyoaks, from comedy to domestic abuse storylines twice. It’s been really testing but the great thing about working with people like Emmett is I’ve learned so much. I’ve never seen anything like the gay domestic abuse storyline on TV before. It was massive with the audience.”