Kerry Katona has been dropped as the face of supermarket chain Iceland following allegations that she took cocaine.
The News Of The World published photographs and video footage of the 28-year-old mother allegedly showing her snorting the class A drug in her home in Wilmslow, Cheshire.
Iceland said that while the company had stood by her during earlier personal difficulties, it was now ‘impossible’ for her to continue in its advertising campaigns.
The former Atomic Kitten singer has had public battles with alcohol and drugs and has fronted the supermarket’s advertising campaigns for four years.
In a statement, Iceland said: “We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with.
“However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising.”
Katona, who had two children with Westlife singer Bryan McFadden and two more with Mark Croft, won the Best Celebrity Mother award in 2004 and 2005, though she was criticised for smoking and drinking while pregnant.
She has been the subject of several reality TV shows on MTV, most recently Kerry Katona: What’s The Problem?, charting her attempt to understand and come to terms with her mental illness, also an interview on This Morning last October earned Katona a large measure of notoriety.