The return of I’m A Celebrity… Get Me Out Of Here! has proved a huge ratings hit, with one of the biggest TV audiences of the year.
The ITV show pulled in an average audience of 12 million, according to overnight figures – only 100,000 behind the biggest draw of the year so far, the Wimbledon final which saw Andy Murray triumph in the summer.
The figure – which includes viewers tuning in on the catch-up +1 channel – is the biggest ever launch episode for the programme and it is up 1.4 million on the equivalent programme last year.
I’m A Celeb’s previous best launch figure was in 2011 when 11.8 million were watching.
Last night’s edition of the show peaked at 12.9 million viewers.
Peter Fincham, director of television at ITV, said: “A peak audience of nearly 13 million viewers in its 13th series is fantastic, a real testament to the continuing power of this brilliant show.”
Viewers saw the celebrities – including snooker champ Steve Davis, soap star Laila Morse and TV talk show host Matthew Wright – split into two teams and compete to stay in the best camp.