Kian Egan has emerged as the new favourite to take the I’m A Celebrity crown following Joey Essex’s shock eviction from the jungle.

According to Ladbrokes the former Westlife singer is now 2-7 to win the series final on Sunday, ahead of David Emanuel at 4-1 and outsider Lucy Pargeter at 8-1.

The new odds mean that anybody placing a bet on Kian at this stage is unlikely to be quids in, with winnings of just £2.90 up for grabs for a £10 bet.

Joey’s exit, meanwhile, has been heralded as one of the biggest upsets in reality show history, given that he had been 100-1 to be booted out of the jungle on Friday night.

“Joey Essex’s elimination came as one of the biggest shocks in TV betting history. We can’t see any more surprises however and it now looks a certainty Kian will be crowned,” said the bookies’ spokesperson Alex Donohue.

The TOWIE star made his exit along with beauty queen Amy Willerton, who was also given her marching orders in a surprise double eviction.

One more of the remaining trio will leave the I’m A Celebrity jungle on Saturday ahead of Sunday night’s final.