The Apprentice winner Lee McQueen has won his first major contract for Sir Alan Sugar, prompting his boss to say: ‘I made the right decision choosing him’.

The former recruitment sales consultant – who won series four despite lying on his CV – worked on a deal to supply BP garages with digital information boards.

The boards, made by Sir Alan’s Amscreen company, will initially show traffic information and adverts to motorists at the 335 BP-owned sites around the UK, with a view to extending the deal to BP’s 800 dealer partners by the end of the year.

Sir Alan said: “Lee has been working very hard for the past year and has progressed well, having played a key role in these negotiations.

“He has proved that I made the right decision by choosing him as the Apprentice, although you can rest assured I won’t be letting him rest on his laurels – he still has a lot to learn as we continue the work of establishing Amscreen as a major player in the digital signage market.”

Lee led negotiations on the five-year deal with Simon Sugar, Sir Alan’s son and the chief executive of Amscreen.

Lee said: “Although I played my part, this was very much a team effort and it’s testament to the hard work put in by everyone at Amscreen.

“Since winning the Apprentice I have learnt a huge amount from Sir Alan and Simon Sugar and although it continues to be very challenging, I am loving every minute of it and I hope this is the first of many big deals to come.”

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