Axed Apprentice Laura blames horror art

Apprentice reject Laura Hogg slammed the modern art featured in the show as a “monstrosity” and blamed it for getting her fired by Lord Sugar.

The Glaswegian bridal shop owner blamed the Hammer Horror-themed work by artist James Jessop for her team’s failure to sell the most urban art at a London gallery.

Lord Sugar told the 28-year-old aspiring entrepreneur that he was firing her because the task was similar to her everyday job selling wedding dresses.

Laura said: “Fair enough, all valid points in the sense of the sales suffered, hands up. But I do disagree that it’s similar to something I do as a day job, I definitely don’t sell monstrosities like that – well I’d like to hope not!”

She added: “I am so confident in my own sales ability and I can’t believe that’s what sent me home.”

Laura – who became the subject of criticism on Twitter after she complained on the show “being an attractive businesswoman can have its ups and downs” – proclaimed: “I am going be one of Scotland’s next big exports”.

She faced Lord Sugar in the boardroom for the third time after project manager Tom Gearing chose her to join him for failing to contribute enough sales for Team Phoenix.

Laura admitted she struggled to sell the art as she could not see its appeal.

She said: “I think as the night went on my confidence was dipping. I knew I was behind on sales and I ultimately knew that that could be a problem.

“It’s a very personal thing, art, and I think I just thought, ‘I can’t make somebody take this’. I wasn’t really comfortable with forcing it on people.”