Bear Grylls has revealed he feels like he goes from hero to zero when he gets home from his adventures.

The TV wildman is set to take a group of celebrities on a survival trek in new show Mission Survive. The intrepid stars include Lewis actor Laurence Fox, Silent Witness star Emilia Fox, Loose Women’s Jamelia, Olympic legend Dame Kelly Holmes, rugby player-turned-royal husband Mike Tindall and Friday Night Dinner star Tom Rosenthal.

He told the Radio Times his kids are not impressed by what he does for a living.

Bear, who has three sons Jesse, Marmaduke and Huckleberry, said: “When you come home, you go from hero to zero very quickly. You’ve been on this great adventure, but all they’re worried about is the school run and, ‘When’s dinner ready?’.”

But the adventurer, who married wife Shara in 2000, said home is still the place he most wants to be.

He said: “I love home. I’ve learnt over the years the value of home. When I’m working, my focus is on getting back to the family in one piece and delivering a great TV show – in that order.

“Ratings are low down on my list of priorities.

“I always take school holidays off work. I don’t do fluff. I don’t go to celebrity parties.”

Bear Grylls: Mission Survive is on ITV, Friday 20 February, at 9.00pm.