Couch Potato’s Tuesday Teaser: Sideways caused sales to drop for which wine?

The tale of two 40something friends taking a road trip through California’s vineyards, 2004 comedy-drama Sideways had a massive effect on wine sales following its release in the US and UK.

While sales of Pinot noir rose, sales of Merlot plummeted thanks to the remarks about the two wine varieties made by Paul Giamatti‘s character Miles in the movie.

However, some eight years later, the Sideways effect has seemingly been reversed – with Pinot Noir losing popularity and Merlot increasing in demand.

So all Merlot fans can raise a glass to that!

Sideways is showing tonight – Tuesday 14th August – on Sky Movies Indie at 7.45pm

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