Craig David performs All We Needed, which is the official single for this year's Children in Need charity event
Comeback king Craig David’s music video for this year’s official BBC Children In Need single All We Needed has been unveiled days before the charity’s live TV telethon event.
Craig, 35, was last week revealed to be the artist behind the charity single for this year’s fundraising drive, capping a bit year for the singer.
All We Needed is taken from the artist’s chart-topping new album Following My Intuition, his first number one album since his debut record Born To Do It in 2000.
He was also named the best male act at the recent Mobo Awards.
A stripped-back ballad, All We Needed is accompanied by a subtle music video in which David sings in a warehouse accompanied by musicians playing a piano and string instruments.
Craig said of the track: “This song is extremely personal to me and I’m so proud that it’s the BBC Children In Need single this year.”
All profits from the single – a minimum of 50p from each sale – will go to the charity.
He follows in the footsteps of music acts including Jess Glynne, Ellie Goulding, Gareth Malone’s All Star Choir and Girls Aloud in recording a single for Children In Need.
Craig will perform All We Needed for the first time during the Children In Need Appeal Show, which will be will be broadcast on BBC One at 7.30pm on Friday, November 18.