Beleaguered ITV breakfast show Daybreak has suffered another blow after the show’s editor David Kermode was reportedly fired, less than a year after he took up the post.
The Sun reports that Kermode had been given the task of boosting viewing figures for the show following its makeover and arrival of new presenters Lorraine Kelly and Aled Jones.
However viewing figures have continued to prove disappointing following the revamp, with the show picking up an audience of around 700,000 – reportedly less than half that of rival BBC Breakfast.
“Daybreak is staggering from one disaster to another,” a source told the paper.
People thought once Adrian Chiles and Christine Bleakley were binned then all the viewers who had left because of them would come flooding back. But it has not happened. It appears the problem is the show itself.”
Kermode will leave the programme at the end of November and will be replaced by Karl Newton, who is currently the show’s executive producer.
An ITV spokesman confirmed, “Daybreak editor David Kermode will be leaving the programme at the end of November.
“We would like to thank him for his hard work in helping to deliver the many changes which have been made to Daybreak over the course of the year. We wish him well for the future.”