Duncan Bannatyne is planning to swap his spreadsheets for a bucket and spade as he turns his business expertise to waning British seaside attractions.
The Dragon’s Den entrepreneur is to star in a new television programme for Virgin1 called Save Our Seaside.
“We are really excited to be working with Duncan Bannatyne on what we hope will be a series which will capture the imaginations of the British people and encourage a regeneration of our seaside attractions – which are a huge part of our heritage,” said a spokesperson for Virgin1.
Leisure industry expert Duncan will visit destinations around the UK including the Vale of Glamorgan’s Barry Island and Kent’s ‘Westcliff Leisure Park’.
He will set to work on the attractions looking at everything from unbalanced books to rickety rides in the hope of putting faltering seaside attractions back on track.