Dragons’ Den starts up an online pitch

Dragons’ Den is going online, offering the chance of securing up to £50,000 investment in tough economic times.

As with the BBC2 programme, the two online Dragons are highly successful business people ready to commit financial resources to entrepreneurs. Their identities will be revealed in the coming months, the BBC said.

Anyone with a must-have product or top-notch business idea can visit bbc.co.uk/dragonsden to apply.

The most innovative and entertaining ideas will be selected by the BBC to be pitched to the online Dragons.

For the first time, visitors to the Dragons’ Den website will be able to debate and rate the ideas prior to them being put before the Dragons, but the comments will not affect the choice the BBC makes.

Dominic Bird, executive producer of Dragons’ Den, said: “As financial backing for businesses becomes more difficult to come by, this is a timely alternative opportunity for entrepreneurs to bid for investment.

“The online Dragons’ Den will complement the television programme and we are confident it will breed its own entrepreneurial successes like those of previous investment winners such as Levi Roots and his Reggae Reggae Sauce and Imran Hakim’s internationally successful iTeddy.”

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