Eamonn Holmes is reportedly being eyed by Daybreak chiefs to replace Aled Jones as co-host of the ailing show.
According to the Sunday Mirror the presenter, who currently fronts Sky News Sunrise, will be offered a six-figure deal to join Daybreak in a bid to boost its flagging ratings.
The show was relaunched in a blaze of publicity last autumn with Aled and Lorraine Kelly as its new hosts.
However the former choirboy turned TV presenter has reportedly proven unpopular with viewers.
“It isn’t working with Aled. Viewers don’t seem to like him,” a source told the paper.
“Eamonn is the best and is viewed as a way of upping viewing figures and saving the show.
“They will stop at nothing to get him so it will be a huge money deal. The idea is he teams up with Lorraine Kelly to recreate the golden years of GMTV when he and Fiona Phillips hosted.”
Daybreak has been through a number of different presenters since it launched in the autumn of 2010.
The show was originally fronted by Christine Bleakley and Adrian Chiles but they were axed the following year, with Dan Lobb and Kate Garraway taking over.