Fans of hit TV show Gavin And Stacey are so keen to see ‘what’s occurring’ where the show is filmed they have boosted trade in the town by 25 per cent.

And the verdict on Barry, the south Wales seaside town which is home for actress Joanna Page’s character Stacey, is that it’s a ‘tidy’ place for a holiday.

One local councillor is even keen for a themed tour of landmarks featured in the romantic sitcom to be set up for visitors.

Claire Evans, tourism and marketing officer at Vale of Glamorgan Council, said: “Well, I won’t lie to you, Gavin and Stacey has had a huge effect on Barry, helping to put it on the map.

“Considering it’s a BBC3 production the profiling has been amazing. The cast of Gavin And Stacey are doing for Barry what Dr Who and Torchwood have done for Cardiff.

“We’ve even had callers quoting Nessa’s famous line – ‘what’s occurring’.”

She added that a number of the visitors seemed to be coming from east London and beyond, like Essex boy Gavin, who is played by actor Matthew Horne.

“A wedding party from Essex recently stayed at New Farm B&B, Barry, and told proprietor Sara Hardy that they had to visit Barry Island to be able to tell all their friends and fans of the show back in Essex that they had been there,” she said.