The managing director of GMTV is to resign following the row over premium-rate phone-in competitions.
ITV reports that Paul Corley will leave the breakfast television programme after new initiatives aimed at restoring viewer confidence are implemented – including offering refunds to entrants who were wrongly excluded and a £250,000 charitable donation.
In April, GMTV found itself in trouble when it revealed it had discovered ‘irregularities’ in the running of its phone-in quizzes.
Now a database of possibly affected entrants has now been compiled, according to Corley, and anyone who believes they may have been affected can contact GMTV free of charge by internet or phone to apply for a refund.
Corley said GMTV apologised ‘unreservedly’ for the errors, and hoped his resignation, along with the new measures, will ‘restore trust’ in GMTV.
He said: “We know that competitions are popular with our viewers and GMTV hopes to bring them back when the right controls are in place.”
As well as the refunds, 250 free prize draws will be held at the end of August for affected entrants, each with a £10,000 prize.
A compliance officer is also being installed at the broadcaster who will ensure processes for premium rate service are followed correctly.