Dannii Minogue has unveiled her new fashion label – and the mum-to-be inadvertently staked her claim for the world’s most glamorous maternity dress.

The X Factor judge said her pregnancy had ‘opened her mind’ to new clothing ideas as she launched Project D, her collaboration with designer Tabitha Somerset-Webb.

Squeezing her bump into a sequinned evening dress from the ‘luxury’ collection, she told of her ‘amazement’ that the design needed no alteration for her new fuller figure.

Speaking at Selfridges’ flagship store on Oxford Street, she said: “This one’s stretched sequin thankfully so it goes over the bump.

“Being pregnant has completely opened my mind to having to really try different shapes and things I haven’t worn before.

“You’ve got to dress cleverly around it, but I’ve managed to get into my dresses without any alterations.”

Project D, which goes on sale in June, includes day dresses, cocktail chic and red-carpet-ready dresses.

Dannii added: “Fashion has been a passion of mine since I can remember and I hope that every woman who slips on a Project D dress will feel glamorous yet effortless.

“Our philosophy is to make feeling confident with your wardrobe easy. We will do the hard work and get the details on the dresses right, so all you have to do is enjoy them.”

The pair’s autumn-winter collection marks the first phase of this design and lifestyle collaboration, which will also include an accessories range and the launch of a fragrance later in 2010.