This Morning will give away the biggest cash prize on daytime television in January and the lucky winner will make an appearance on the show.
The GMTV programme, hosted by Phillip Schofield and Fern Britton, is giving its viewers the chance to win 200,000 pounds worth of exclusive prizes including five top of the range cars, five holidays to New York and a 100,000 pound cash prize draw.
Andi Peters will front the competition, beginning on Monday, January 19, and will give away a car every day and a holiday from January 26.
Any contestant to enter the competition twice will automatically be entered to win the 100,000 pound prize draw.
Andi Peters commented: “This Morning is famed for offering great competition prizes to its viewers, but this two-week giveaway is simply in a different class.”
“There is 200k worth of prizes on offer with a credit crunch busting 100k and an opportunity to appear on This Morning to tell us what they will do with the cash for one lucky winner – what better way is there to cheer yourself up in January.”
This Morning was the first programme to ever offer an on-screen competition.
Kiefer Sutherland, Piers Morgan and Paris Hilton are also due to appear on the show during the two week giveaway, which airs at 10.30am on ITV.